Business eTips
Free E-books!
starting a business
Home SEO

Search Engine Optimization (SEO)

“ because your sale conversions depend greatly on the amount of people visiting your site”

A website with no visitor is dead. Your online business success depends greatly from the amount of visitors your website is going to have continually, because your sale conversions depend greatly on the amount of people visiting your site. You need your website to be found by them, and then encourage them to purchase your products or services. Internet users, when they want to find something over the internet, they always use an online search engine. Therefore one very effective way to be found is to have your website appear in the search engine results. To appear on the front page of search engine results requires time and excellent Search Engine Optimisation (SEO) of your web pages. SEO is a technique of implementing the required script tags and choosing the correct keywords to be placed inside the architecture of web pages in order to favour search engines like Google.

“That is why it is not advisable to have your website created fully in Flash”

The leading search engine of all time is Google. Therefore to get good traffic into your website is to optimise your web pages to favour Google’s search engine algorithms. Google’s algorithm revolves around how relevant a web page is. Therefore good use of keywords and phrases on the contents of your website is highly recommended. Your webpage is actually created using various sorts of script languages like HTML, CSS, JavaScript, PHP and etc’s. To be optimised, your web pages should also bear the necessary script tags and the page architecture should be friendly to search engine crawlers such that it allows them to scan the contents of your web pages. These search engine crawlers (also called spiders) can only see the text content of your web pages. Therefore it does not see within Flash animations and those texts as an image file. That is why it is not advisable to have your website created fully in Flash.

“Therefore you have to take caution against those web designers who blindly cram your website with inconsistent keywords”

While Google indexes your website according to the keyword tags you use in your web pages, Google also checks if those keywords are really relevant to the main contents of your web pages. Therefore you have to take caution against those web designers who blindly cram your website with inconsistent keywords, as it would result to your website lose its page ranking, or even worse, it will get banned from searches.

Although our SEO service takes Google’s algorithm very seriously, we also include in our optimisation techniques other search engines such as Yahoo, MSN, AOL and etc’s. This is to increase your chances of being found by people who use different search engines.

 

Let us help you improve your search engine page rank

We are a website designer located in Melton, Victoria, Australia, and although you may not be situated in the area, we can still definitely offer you our services. Whether you are seeking a web designer to improve your search engine ranking from Melbourne, Geelong, Saint Kilda, or even in Rockbank and Baccus Marsh, rest assured that we can still make business with you.

We hope you will consider us in your website aspirations

quote-web-designers-melbourne

Free SEO Tools